Småfolk is a fun Danish brand. The ideology of Småfolk is based on the 70s when children were allowed to be children and when children’s clothing had one aim: to satisfy the needs of children. Following on from this, was the wish for prints which exalt the imagination and capture the child’s interest with motifs like animals, flowers, fruit, vehicles and tools. Småfolk emphasizes natural fabrics, radiant colors and buoyant prints. They create garments to play with and to move in. Regarding sustainability, Småfolk follows the “Oeko-Tex”- Standard. Whose aim is: 'Whatever is good for our children is also good for our environment and certainly the other way around.'